Shearwater University

How do you scale a small maritime university's digital footprint? By turning raw nautical expertise into high-impact visual storytelling. Here is how I built a comprehensive video and marketing campaign for Shearwater University and its owner, Phyllis, refining my skills as a cinematic video editor and campaign strategist.

Crafting the Campaign Narrative

I developed an authentic brand story centered on trust and elite expertise. I designed a strategic campaign around two pillars:

• The Founder's Journey: Documented Phyllis’ advanced training trips to highlight her real-world command of high-quality vessels.

• Enrollment Drivers: Created high-conversion promotional posts showcasing instructor credentials and the tangible skills taught in upcoming navigation classes.

Advanced Video Editing & Production

I produced and edited high-retention video content designed to educate and engage:

• Dynamic Storytelling: Cut together multi-location footage of Phyllis training new boaters, seamlessly blending action shots with instructional voiceovers.

• Educational Motion Graphics: Edited an informational video demonstrating how different vessels navigate Florida’s Intracoastal Waterway, utilizing clear visual cues to show navigation tools in action.

This campaign transformed complex maritime concepts into digestible, highly engaging social content. By bridging the gap between technical boat navigation and cinematic storytelling. While the course eventually needed to be cancelled due to low course enrollment, Phyllis was given a strong blueprint to help market small business growth in the maritime sector.