Classic Yacht Assocation
The Classic Yacht Association (CYA) has spent over five decades preserving maritime history, but its toughest upcoming challenge isn't on the water, it is capturing the attention of the next generation. To bridge this gap, I built a comprehensive, event-centered marketing campaign for the 2026–2027 cycle. The strategy transforms historic vessel preservation into an interactive digital experience, driving measurable non-profit growth.
The core mission of this campaign is to turn public curiosity on the docks into active, year-round membership. By launching a structured 12-month roadmap, the campaign builds a foundation on refreshed social channels before amplifying anticipation through a targeted event countdown series. When the flagship Bell Harbor Rendezvous arrives, live social coverage will bring the analog beauty of classic wooden yachts directly to mobile screens worldwide. This approach deepens community connection, positions CYA as the premier voice in heritage preservation, and introduces young maritime enthusiasts to the legacy of classic yacht ownership.
Data-Driven Growth Targets: The strategy sets clear 12-month benchmarks to grow CYA's social media following by 40% and boost Bell Harbor Rendezvous public attendance by 25% year-over-year.
Audience-Targeted Messaging: Content is strategically split between technical resources for high-net-worth enthusiasts and engaging storytelling to draw families, couples, and tourists to the waterfront.
High-Conversion Pipeline: Digital tactics utilize Instagram Reels, Facebook event promotions, and segmented email marketing to successfully funnel 10% of event attendees into registered newsletter subscribers or active members.
