Hi!

I’m Santiago Trujillo, a data specialist, digital marketer, and cross-functional collaborator based in Bellingham, WA. My passion for understanding audience behaviors and optimizing digital tools began during my time at Bellevue College, where I graduated with a Bachelor of Arts and Sciences in Digital Marketing in 2024. For me, analyzing data has always been a crucial part of my marketing strategy approach; whether I’m diving deep into GA4 analytics, segmenting contract databases, or building interactive Power BI dashboards, my goal is always to identify trends, growth, opportunities, and structural improvement.

I love connecting the dots between data and front-end community impact. Throughout my journey I have crafted cohesive brand voices and building digital content for local businesses to creating automation strategies to help declutter over 50,000 records in CRM systems. I have also focused on improving UX, SEO, and streamlining user journeys on webpages to elevate visibility for the brands and communities I serve. I currently work as a Data Specialist for SPIE (the International Society for Optics and Photonics), where I get to collaborate with wonderful customer service and marketing teams to design community-focused support processes every single day.